Our Logo
The Suicycle logo consists of three elements: the name, the helmet, and the fire.

The Name
The Suicycle name is presented in a specially designed font with forward-leaning letters. This font, and the positioning of the letters, conveys the momentum that our brand encourages in all aspects of one’s life. We have to nail big tricks on our bikes, on our boards, and in our lives. In each of our lives, we go through many different cycles. We work. Suicycle says, “Work hard.” We play. Suicycle says, “Play hard.” We do those same things over and over again. Suicycle says, “This time do it better than last time.” The essence of Suicycle is to live the cycles of our own lives, striving for and maintaining the highest level of standards and performance in everything we do.

The name itself has a phonetic similarity to the word suicidal [from the Latin "sui" (one’s own) and "cide" (taking of life)]. In the name, the prefix, “sui“, is combined with “cycle”. Suicycle is about each person living their own cycle – the cycle of one's own life. It is about having dominion and power over one’s responses to the activities and events that affect them. It is not about ending one’s life, but about living one’s life until the end.


The Helmet
The helmet that “dots” the “i” in Suicycle is a very important element of the logo. It reminds everyone to be safe and to use their heads. Those who live the Suicycle lifestyle like to engage in activities – work or play – that provide excitement and get the adrenaline pumping. To be most effective, they have to be smart about everything they do – recognizing that they are required to take risks in order to achieve greatness, educating themselves to mitigate risk, and exercising the appropriate level of care to protect from unwanted results.

The Fire
This element of the logo represents passion. When a Suicyclist is focused, they can feel the heat inside them, driving them to new levels of performance. We have all felt it; when we are working at or playing something that connects with the very core of our being, something that we do best, something that we are meant to do. When our hearts and souls are poured out, we drive ourselves to achieve. When we employ the full complement of our talents and abilities to succeed in our chosen fields of endeavor, we fuel that burning desire for excellence. We live our lives deliberately – with purpose. We commit ourselves to being the best and take purposeful action to that end.

In other words, we Suicycle... so should you.