Our Logo
The Suicycle logo consists of three elements: the name, the helmet, and the fire.
The Name
The Suicycle name is presented in a specially designed font with forward-leaning letters.
This font, and the positioning of the letters, conveys the momentum that our brand encourages in all aspects of
one’s life. We have to nail big tricks on our bikes, on our boards, and in our lives. In each of our lives, we
go through many different cycles. We work. Suicycle says, “Work hard.” We play. Suicycle says, “Play hard.”
We do those same things over and over again. Suicycle says, “This time do it better than last time.” The
essence of Suicycle is to live the cycles of our own lives, striving for and maintaining the highest level of
standards and performance in everything we do.
The name itself has a phonetic similarity to the word suicidal [from the Latin "sui" (one’s own) and "cide"
(taking of life)]. In the name, the prefix, “sui“, is combined with “cycle”. Suicycle is about each person
living their own cycle – the cycle of one's own life. It is about having dominion and power over one’s responses
to the activities and events that affect them. It is not about ending one’s life, but about living one’s life
until the end.
The Helmet
The helmet that “dots” the “i” in Suicycle is a very important element of the logo. It
reminds everyone to be safe and to use their heads. Those who live the Suicycle lifestyle like to engage in
activities – work or play – that provide excitement and get the adrenaline pumping. To be most effective, they
have to be smart about everything they do – recognizing that they are required to take risks in order to achieve
greatness, educating themselves to mitigate risk, and exercising the appropriate level of care to protect from
unwanted results.
The Fire
This element of the logo represents passion. When a Suicyclist is focused, they can feel
the heat inside them, driving them to new levels of performance. We have all felt it; when we are working at or
playing something that connects with the very core of our being, something that we do best, something that we are
meant to do. When our hearts and souls are poured out, we drive ourselves to achieve. When we employ the full
complement of our talents and abilities to succeed in our chosen fields of endeavor, we fuel that burning desire
for excellence. We live our lives deliberately – with purpose. We commit ourselves to being the best and take
purposeful action to that end.
In other words, we Suicycle... so should you.
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